Armed with this strong listing presentation you will be able to lead the meeting, and lead with strength, knowledge, real world facts and authority. The home seller will be quite impressed with your Seller Book, and will know they have found the right agent to list their home for sale. If you are up against another agent, even a more experienced agent, this will give you a competitive advantage.
Not only will this help in winning listings but this is also helpful in setting realistic expectations for the seller right from the beginning. That means when you do get the listing, you will get the listing in the way you want it. The saying is true; “A listing well taken, is a listing half sold”.